Today I have a special interview with Natalie from Sweet and Sour Vintage. Natalie and I recently connected on Instagram- just another example of how awesome social media can be! She has the prettiest collection of vintage dresses in her shop, some that made me wish I still had my wedding coming up. I thought it would be fun to get a little glimpse into her Etsy shop, and see behind the scenes of a vintage seller.
Tell us a little about yourself
Hey there, my name’s Natalie Galasso :). I’m from northern New Jersey, right outside NYC. I’ve lived and worked in the NY/NJ area my whole life and am a total east coaster! Aside from doing my shop, I work part-time for my sister Christine’s fashion and beauty PR firm, Kip PR, doing copywriting, some social media stuff and the occasional model casting. My degree however is in English and Art History and I plan on getting my masters in library science. I’ve always loved research, art, history and pop culture and the way they intersect with fashion, which is part of the reason I love vintage (it’s also just fun and stylish to wear). In my spare time, I enjoy discovering new music, reading, watching films, hanging out with my boyfriend, walking my pug and of course, thrifting.
Why did you start your vintage shop?
I started my vintage shop as a fluke, really. I had no plan and no idea what I was doing and was not that familiar with Etsy. I’ve been collecting vintage pieces since I was in middle school and had a ton of it spilling into the kitchen of my old apartment. I thought I’d make some money and clear my apt. by selling some of it, and settled on etsy as my selling venue at the tail end of 2010. I liked that it was cleaner looking than ebay and user friendly. I sold the first thing I posted within a day and thought, I can do this! So, I started thrifting for items I just liked and posting them and continued to sell. I started getting models to help and hired photographers and the look of my shop improved vastly.
What is your favorite part of running the shop? What does a typical work day look like?
My favorite part of doing the shop without a doubt is the thrifting for items. I get such a thrill out of discovering beautiful, forgotten things. I also really enjoy styling the models when I’m not stressed out at shoots. It’s fun to reimagine old things and interpret them in a cooler, more modern way and see then come to life on a girl. I also really enjoy altering vintage pieces to make them more modern while still preserving their beauty and aged look.
A typical work day consists of mostly doing work for my sister on my laptop from home and looking for more part-time work currently. I don’t sell enough on a weekly basis to have stuff to do for the shop all the time, but I’m always tweaking listings, thinking up new ideas, organizing another shoot and keeping my eyes peeled for pretty vintage goodies.
Is there a piece in your personal vintage collection you couldn’t bear to part with?
There have been a couple of pieces that were hard to part with, mostly the items that were in my family, but I also really loved this dress. I bought it years ago and displayed it in my room and managed to clean and repair it enough to sell it. I loved the way the photos by Kerri Sullivan came out for it and Lorelle, the model, looked picture perfect in it, especially with her great hair and makeup. It was featured by Etsy in a Wedding Finds email and I think it speaks to the style of my shop more than anything else I sell or have sold. It was sold to a girl who was wearing it for a party and/or a performance because she was a singer in a band in Europe, which is exciting.
Any tips for new Etsy sellers (like myself!) or sellers trying to grow their shop?
The only tips I have for newbie Etsy sellers, even though I feel I’m in no position to give advice seeing as how my shop doesn’t sell that much in volume, is to first and foremost take part in the Etsy community of sellers. They’re invaluable for support and advice. Secondly, have good pictures! If you aren’t gifted photographically like me (hire a talented friend or real photog who can help). Ever since my photos have improved, I’ve had items featured by Etsy, more blog and press mentions and have gotten into better markets to sell.
Thank you so much Natalie!
Make sure you check out Sweet and Sour Vintage on Etsy and favorite the shop so you can be the first to know when Natalie adds new goodies!
Photos by Kerri Sullivan and Christopher FlaneganThis entry was posted in outfits, Uncategorized and tagged dress, etsy, t-store scores, vintage. ← Stylish Surprise All dressed up… →