Avenir

lalafauxbois

Avenir font typography print

One of my latest projects for my Typography class was to design a type specimen on a font of our choice. Their were some stipulations on font choice, but for the most part it was up to us. Our instructor did recommend profiling something that comes on a mac so that the posters hanging in the classroom will actually be useful to students.

I chose Avenir, a font I hadn’t paid much attention to before this project, but has recently been coined “Apple’s new favorite typeface”. It is the principle typeface of Amsterdam so I included a Dutch bicycle and a color scheme that reminds me of modern Europe design.

How fun is that Q??

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8 Responses to Avenir

  1. Miki says:

    I like the poster you’ve created! The font looks simple, but still has something special. And I like the color combo ;).

    Hope you have a fun weekend, Lisa! ;D



  2. Erin says:

    Lisa, you managed to include a dutch bicycle in the colour combination of the dutch style bike I am coveting!! For a typography sample this sure is making me want to drop some serious cash :P.
    It’s interesting to learn about the creation and uses of a font, as someone who doesn’t often think much about it. I think the only thing I know about fonts is that serif fonts were developed because they are easier to chip into stone and are less likely to cause the stone to crack.

    My theatre degree has obviously been very useful :P

    –Erin



    • lalafauxbois says:

      I love Dutch bikes too and totally want one although the last thing I need is another bike! It’s funny you know that about serifs because I didn’t learn that until my History of Graphic Design class this semester :)



  3. Elana says:

    You’re taking a photography class?! That’s too awesome, I’m so jealous!



    • lalafauxbois says:

      I’m actually in a graphic design program. I haven’t had any photography classes yet but I really need to take one! :)



  4. Dus says:

    holy moly awesome job girl!! You should totally put this up as a poster, so cute w/ the bicycle and colors. Interesting too… how is font created actually? I know there’s some program that can turn hand writting into font but i’m assuming most ins’t made that way. never think of certain letters not being perfectly shaped but makes sense since we can never write so perfectly.



    • lalafauxbois says:

      It’s crazy how much work goes into designing a font. I’ve been learning a lot about it this semester. It takes so much thought down to how much space is between each letter. I can’t imagine :)



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